When you first purchase a new gadget, a manual of directions is usually provided for your benefit. But honestly, nowadays, who reads directions? Wouldn’t you rather a friend explain the basics to you in a simple way that you can understand? Of course. This is what an explainer video accomplishes.
What is an Explainer Video?
An explainer video simplifies a message in a quick and easy way. Watching a video is less painful than reading an essay because of how our brain functions. A video allows a human being to use more than one sense by combining visual with audio. Comprehension comes more naturally and remembering is no longer a problem. The message is clear and coherent. A well-done explainer video maintains your attention and clarifies a subject in a way that the targeted audience can understand.
The impact can be powerful
Not only does the audience have a better understanding but they are also called to action. Since an explainer video allows people to understand more quickly, it is easier for people to make a valid decision. The viewer will decide if they want to use your product, service, or idea based on what they learned from your video. An example of a video that called people to action is the KONY 2012 YouTube video that was posted last year. Today, the video has over 95 million views. After watching this video people around the world began talking about the problems in Africa.
An explainer video can motivate people that same way to purchase your product or service.
An explainer video can really make a difference to how your audience grasps your idea. People can watch your video however many times they need to and fully understand what you are offering. According to a study conducted by Forrester Research, 85% of internet users in the U.S. view videos online, it therefore presumes that if you need you customers to learn about your product or service, the most logical medium would be video.
Eric Guerin of Adelie Studios says “one reason why explainer videos are popular is they greatly increase conversions. According to Internet Retailer, 52% of consumers say that watching an explainer product video made them more confident in their online purchase decisions and 66% of consumers will watch the video two or more times. If you can help the consumer understand what you do faster, you can get them to take the next step that much quicker.”
If you have a product or service and would like to obtain an explainer video feel free to contact me for a free 20-minute consultation, in the meantime, I’d love to hear about your experiences with explainer videos and whether your customers gained a greater understanding of your products or services as a result of viewing your video.
Until next time,
The Video VA