10 Steps to Create a Video like a Pro
Are you ready to produce your first video for your business?
Not sure exactly where to begin? This post will break down the steps you need to take to get you started creating videos for your business.
- You need to begin with the idea or topic for your video.
Brainstorm and research topics for your video by conducting surveys of your audience. Find out what they want to learn from you, understand what issues are causing them problems and use your solutions as topics/themes for your videos. If you need to obtain faster answers, draft an email to all of your clients and ask them what are their most burning questions or you can post a question that will generate engagement on social media.
- Use Google, YouTube or Serpstat for keyword research.
Perform a Google search or a keyword suggestion search using serpstat.com for your keywords to see what others have written on your proposed topics and then research the same terms on YouTube to view your competition. See how serpstat works here. Review the total number of results and then the average views of the videos. A great tool to help you with this step is a chrome extension called vidIQ. VidIQ also helps you obtain the best keywords for your videos as well.
I make a list of keyword terms and topics that I can use for my videos and keep them in a spreadsheet for future use.
- From here you can start crafting your script/storyboard.
Now you can begin writing your script. I like to use Adobe Story which is a wonderful software that is free with Creative Cloud memberships or otherwise $10/month. If you would rather not spend the money you can download this template instead. I like to write my scripts by asking a question or two at the beginning. Use a question your audience asked you and start from there. You overall goal is to provide a thorough yet succinct answer to their question and be clear when explaining how to solve their problem. During this phase you can also try to visualize how your video will look. If you plan to use images and stock footage, then your will need to conduct research to find the most appropriate items. There are many free options available as well as paid services. I primarily use the free service Pixabay for my images and Videoblocks, and VideoHive for my footage. Plan out your storyboard so that you know exactly how your video will turn out. Also, don’t forget to ask viewers to leave a comment or ask questions beneath the video or on your blog.
- Your video format will greatly be effected by your script so choose the format that you are most comfortable with and that you can confidently create.
Here are your choices:
- Live-action (featuring you and/or your office)
- PowerPoint slides
- Screen capture/Screencast
- Whiteboard animation
- Cartoon animation
- B-Roll with Stock footage
- B-Roll with Stock images
- It’s now time to start your production.
Depending on your format, you will now either record your narration, film yourself or capture your screen with narration. If you choose to record your narration only, I would recommend using Audacity it’s a free audio recorder and editor.
LIVE-ACTION: To film yourself, you do not need to purchase expensive camera equipment, your smartphone will work perfectly. If you have an iPhone, I would recommend using the app FILMiC Pro, but if you really want to know how create the best in-home studio and use your iPhone like a pro, I’d suggest you learn from one of the best Gideon Shalwick of iVideoHero. He offers excellent tips on everything from tripods, to lights, to microphones to how to the best apps to use. If you would like to add effects to your videos, I’d recommend the app Videohance, this app will make your videos look like they were created by a professional.
POWERPOINT: If you decide you would like to use PowerPoint slides for your video, you can begin by choosing your template or creating one and then craft your slides. Will you just use text or will it be a combination of both text and images. For this process you can record your narration and import it into PowerPoint and then export your entire presentation as a video.
SCREEN CAPTURE: To use the screen capture process, decide on whether you wish to pay for the software or find a free one that you are comfortable using. I use Camtasia, but the free version CamStudio I have heard works well and also EzVid are great options if cost is an issue. All three are pretty straight forward to use, but best practices to employ in using either would be to create an outline for your tutorial or instructional video and have all of your software and websites open and ready to go when you begin your recording. Since these are also editing platforms, it will be easy to cut our any mistakes so just take your time, if you make a mistake count to 3 and start again so editing will be a breeze.
ANIMATION: Whiteboard and cartoon animation requires you purchasing memberships and both will require a bit of a learning curve. www.videoscribe.co and www.powtoon.com are the most known sites for these online animation software tools. I also recommend if you choose this route to have your script and storyboard prepared in advance as it will save you a tremendous amount of time in the end.
B-ROLL: My preferred method of video creation is the use of stock footage and images. I subscribe to Videoblocks, and I use VideoHive, Pixabay among others for these needs. I also use Audioblocks, and AudioJungle to find background music for my videos.
At this point you might be telling yourself, there is no way in the world I can do ALL of this. If that is the case, you can always take all of the elements your compiled so far, your script and storyboard, stock footage, still images, narration, PowerPoint slides, raw screen capture footage, raw footage you recorded of yourself and send to your outsourced editor. You can find one by conducting a Google search for “video virtual assistant”, posting an ad on Odesk, Elance or even on Craigslist, just make sure you’ve spoken to them seen their work and know that they have done this before for clients like you.
Now once your video has been created you’re not done just yet. There are still a few other things that you will need to create.
- Create custom thumbnails for your YouTube videos.
If you plan on uploading your completed video to YouTube, you’ll need to create a custom thumbnail. Although YouTube automatically select 3 thumbnails for each video that is uploaded, it is extremely rare that one of the stills chosen will be your title graphic, so what that doesn’t happen it is best if you upload your own. A good thumbnail explains to your audience at a glance what your video will be about both visually and from the title text on the image.
- Another absolute must is including your lead magnet in the video.
Make sure that your giveaway or lead magnet relates to the content in your video. For example, if your video is teaching you about on how to use prepare your business for an audit, then a great lead magnet might be an ultimate checklist on everything your business needs in order to be prepared for an audit. This will be a valuable asset for your audience and they will want to receive it for themselves.
- You can also create social media images featuring tidbits from your video and use them to increase awareness of your video across all platforms.
- Now you are ready to upload your video to YouTube.
Do not upload straight to publish, even though YouTube now gives you a second opportunity to say yes ready to publish, always upload as either private to schedule. There are a few things you need to do before you make your video live.
First, you need to optimize your video, add your description, keywords, links to your lead magnet and website to the description and tag fields. Make sure that you have transcribed your video and upload for closed captioning. Upload your custom thumbnail and prepare your blurb for announcing to Google + and Twitter. Once you are ready, then you can schedule at the best time for your channel.
- Share your video on social media and your blog.
Finally, once your video has published, wait about 24 hours and upload to Facebook. Use YouTube to share on all other platforms. Embed the video code on your website blog and LinkedIn post, and that’s it.
Congratulations, you are now a video creator. Get started by downloading this helpful guide. Download Guide!