Why use Video Testimonials?
As the information age continues to proliferate, so does the far reaching impact on marketing and commerce. While the benefits conferred upon both business and consumers is far reaching, the anonymous aspects of the Internet sometimes give rise to illegitimacy. The most effective edge a business can obtain in it’s e-marketing front is one that establishes a personal bond and a trusting connection. Simply put, when you combine the legitimacy that exudes from the video testimonial of a convincing face and reassuring voice, the message pierces through the shadow of doubt like a spear of light. Furthermore, when considering the exponential increase of video-based web content in the last 8 years, it makes video marketing part of an essential and logical progression.
Here are a few prominent video testimonial sites and a look at their particular strengths and features.
The Get-Bravo service is a very straight-forward approach to obtaining video feedback from customers and spreading the word through your own website and social media. You’re able to create a custom micro site where customers can log-in and use their own web cam to upload video quickly and easily. You even get to allot a specific time frame for the videos that helps you keep the feedback as concise or expansive as you want. Once the video has been delivered by your customer, you have the option to download the content directly or embed it to other sites.
Bubobox places a lot of emphasis on “user generated video testimonials” by turning your fans into brand ambassadors for your product or service. This service also emphasizes its versatility, with its plug and play application and statistics that enable you to see conversion rates and reward your most influential reviewers. Bubobox is particularly useful for individuals or businesses that want to capture video testimonials from both web cam and mobile devices. Additionally, Bubobox offers in-depth analytics that allows you to track which videos are attracting the social network attention and increasing conversion rates. Since social media is such a vital aspect of this new marketing economy, Bubobox makes it particularly easy to instantly upload videos to social networking sites and create online word-of-mouth through social video.
The Video-Genie service offers a somewhat special twist on video testimonials. By focusing on the notion of “brand advocates”, this service is specifically customized for viral campaigns, non-profit organizations, and anyone else who is attempting to capture the spirit of a movement from as many diverse voices as possible. Video-Genie implements this direction by decentralizing the testimonial collection through use of embedded video testimonial collection apps. The embedded apps can be distributed by your own company, and also potentially by other brand advocates who are looking to enhance the project via word-of-mouth. As widespread as this process can potentially become, Video-Genie makes video submission moderation quick and easy in order to ensure proper standards of quality and relevance are maintained.
Testimonial Director offers a very target-minded, streamlined approach to testimonial acquisition and has a slick professional edge to it. This service places emphasis on getting the video feedback, immediately integrating it into your website or Facebook page and making sure it maximizes exposure to the relevant customers after proper moderation. The feature that this service provides in order to ensure the relevant product testimonials are brought to the attention of the most interested customers is a useful function.
The Bottom Line
Using video testimonials is an essential tool that you can use to market your services, or products to potential customers who will appreciate seeing and hearing actual feedback from your clients, versus seeing only a polished video that may make your company seem too good to be true.
In the beginning my clients all provided me with written testimonials, so I created a video incorporating them all and placed it on my home page. For multiple video testimonials, simply create a dedicated webpage that will house all of your testimonials. It will certainly be quite impressive to see and hear clients speak glowingly about your company rather than reading text.
After all is said and done, potential clients need to be able to trust you, your product, or your service; what better way to convey that than with a video testimonial. There are many ways to capture recommendations and testimonials from clients. Video is the best format and can convey the most genuine response.
I’d love to hear from you how and if you are using video testimonials to market your business? If you are, what method are you using to capture your customers comments? You can reply by written or video comment. I’ll be looking forward to your comments.
Until next time,
The Video VA